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Advertiser FAQ’s
What is in-car advertising?
Koach Promotions is taking part in a practice referred to as in-car advertising. What this means is that our rideshare advertising tablet is designed to be displayed and operated inside if a vehicle. Pretty simple, right? All our ads will be designed and optimized to have maximum impact from INSIDE a vehicle, for the passenger’s benefit.
What kind of analytics do you offer?
Using our Driver/Advertiser portal, both parties will gain access to exclusive data and analytics consisting of, but not limited to, daily performance of ads, geographic data, ability to track performance of ads by vehicle, specific ad, time, area and number of views.
How much does it cost?
Our tablet is completely FREE for active rideshare drivers, as they are contributing to the growth of our network. Advertisers can expect to choose from a selection of rates that is best aligned with their goals and budget:
Rate 1: $5.00 Per Month Per car + $0.016 Cost Per View
Rate 2: $8.00 Per Month Per car + $0.012 Cost Per View
Rate 3: $10.00 Per Month Per car (Flat)
Rate 4: $1.00 Per Month Per car + $0.025 Cost Per View (Minimum 500 cars)
Do we need to design our own ads?
Advertisers are responsible for designing their ads to the specifications supported by the tablet, but at Koach Promotions we work closely with our partners and are able and willing to support them through ad consulting services and detailed insight.
How does the tablet work?
Our tablet is mounted safely and securely behind the passenger side headrest. After the tablet is secured and plugged into the power source (conventional car outlet) then the display will turn on and the passenger window will pop up on the screen. Our tablet is loaded with games, geo-coded advertisements, and navigation services. In addition, our tablet is built to support QR code capabilities, web browsers and website links, ALL of which can be incorporated into our games and advertisements. Passengers have the option of switching between game, advertisement, navigation and other windows at their own discretion, to best suit their needs.
Who is your audience?
Our audience consists of mostly millennials and members of the “cord-cutter” generation. In order to accommodate the market changes, DOOH advertising is a way to transition promotional opportunities in a seamless manner that is both convenient and digestible among the younger generations. Approximately 80% of the ridesharing market is made up of the ages 18-49. Rideshare advertising is an effective way to engage with this demographic in a way that is convenient to them.
Advertiser FAQ’s
What is in-car advertising?
Koach Promotions is taking part in a practice referred to as in-car advertising. What this means is that our rideshare advertising tablet is designed to be displayed and operated inside if a vehicle. Pretty simple, right? All our ads will be designed and optimized to have maximum impact from INSIDE a vehicle, for the passenger’s benefit.
What kind of analytics do you offer?
Using our Driver/Advertiser portal, both parties will gain access to exclusive data and analytics consisting of, but not limited to, daily performance of ads, geographic data, ability to track performance of ads by vehicle, specific ad, time, area and number of views.
How much does it cost?
Our tablet is completely FREE for active rideshare drivers, as they are contributing to the growth of our network. Advertisers can expect to choose from a selection of rates that is best aligned with their goals and budget:
Rate 1: $5.00 Per Month Per car + $0.016 Cost Per View
Rate 2: $8.00 Per Month Per car + $0.012 Cost Per View
Rate 3: $10.00 Per Month Per car (Flat)
Rate 4: $1.00 Per Month Per car + $0.025 Cost Per View (Minimum 500 cars)
Do we need to design our own ads?
Advertisers are responsible for designing their ads to the specifications supported by the tablet, but at Koach Promotions we work closely with our partners and are able and willing to support them through ad consulting services and detailed insight.
How does the tablet work?
Our tablet is mounted safely and securely behind the passenger side headrest. After the tablet is secured and plugged into the power source (conventional car outlet) then the display will turn on and the passenger window will pop up on the screen. Our tablet is loaded with games, geo-coded advertisements, and navigation services. In addition, our tablet is built to support QR code capabilities, web browsers and website links, ALL of which can be incorporated into our games and advertisements. Passengers have the option of switching between game, advertisement, navigation and other windows at their own discretion, to best suit their needs.
Who is your audience?
Our audience consists of mostly millennials and members of the “cord-cutter” generation. In order to accommodate the market changes, DOOH advertising is a way to transition promotional opportunities in a seamless manner that is both convenient and digestible among the younger generations. Approximately 80% of the ridesharing market is made up of the ages 18-49. Rideshare advertising is an effective way to engage with this demographic in a way that is convenient to them.